There is always an alternative!
The Alternative is a political idea. About personal freedom, social dignity, and living, sustainable communities. A hope. A dream. A yearning. For meaning, sense and compassionate relationships. The Alternative is an answer to what is happening in the world today. All around us. With us.
The Alternative is a shout out. Against cynicism, lack of generosity and the ticking off which prevails in our society.
The Alternative is a positive countermeasure. The desire to bring real and serious answers to the environmental and resource crisis our planet is in the midst of. A crisis which every day worsens our own and our children’s and grandchildren’s opportunities for good, rich and meaningful lives.
The Alternative is curiosity. About developing our local societies, cities and nations. We want to take back ownership of the economy and of democratic decisions. At our workplaces and in the places where we live our lives. Without losing the global vision for the responsibility for finding mutual solutions with our neighbours – including those who live on the other side of the world.
The Alternative is collaboration. We know that private companies alone cannot solve these problems. Neither can the public sector, and neither can the NGO movement. So we need to invent completely new links and ways of working together where we use the best from the private, public and the NGO sectors.
The Alternative is openness. Towards trying out new ideas and creating solutions which work. The Alternative is also thoughtfulness. About understanding complex contexts and resisting the temptation of simplified arguments and pleasant illusions.
The Alternative is courage. To look problems in the eye. But also courage about the future we have to share together. The Alternative is also humour. Without humour there can be no creativity. Without creativity there can be no good ideas. Without good ideas there can be no creative power. Without creative power there can be no results.
The Alternative is already a reality. Around the world new types of institutions, businesses and social networks are being created. Whether in Copenhagen, Seoul, Durban or Rio. Individually they may not be that significant, but together they form a global wave of change full of vitality.
The Alternative is for you. Who can tell that something has been set in motion. Who can feel that something new is starting to replace something old. Another way of looking at democracy, growth, work, responsibility and quality of life. That is The Alternative.